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Kate has spent the better part of two decades creating and crafting design forward work for companies that believe in the transformative power of design & storytelling. Her work is informed by her belief in the alchemy of curiosity, creativity and close collaboration - yet it is multidisciplinary, covering the realms of design, advertising, physical experiences, product development, packaging and production. Kate has worked both client and agency side across Melbourne, London and New York. In an industry where less than 3% of Creative Directors are women, Kate founded Mrs&Mr to right the ratio, and on the basis that good creative is most impactful when married - literally - to brillant strategic thinking. Kate hails from Melbourne, her unbridled optimism and sunny disposition a likely result of growing up down under.
Daniel has been leading agencies through his unwavering focus on partnering closely with ambitious client to accelerate growth and leapfrog their competition. Daniel started his career as a brand strategist at Ogilvy and Landor in London & SF. At age 28, he became the youngest agency leader in the US, leading WPP's Berlin Cameron (AdAge and Adweek Agency of the Year) before leaving to head up MDC's Redscout, the world's most coveted Brand Strategy & Innovation agency. Daniel co-founded Mrs&Mr after realizing that continuing to compete with his wife and life partner - an executive design & creative director at another agency - would lead to his demise, and that they'd be better off partnering together. Born in London to a French mother and English father, Daniel has been at war with himself since birth.
s
is a creative company
that is passionate about finding
striking solutions to complex
problems. Partnering with ambitious
clients, we craft design-led and
strategically driven ideas with
insight, imagination and impact.
strategy
creative

Consumer Insight Mining

Competitive Espionage

Cultural Scouting

Brand Positioning

Brand Architecture

Product Innovation

Naming & Nomenclature

Brand Communication

Visual Identity

Voice & Language

Integrated Advertising

Packaging Design

Sound & Motion

Experiential Design

Digital Branding

Environmental & Interiors

Content Creation

Full Service Production

what we do

past & present company

Google
Estée Lauder
CoEdition
Amazon
Sephora
Vespa
Mon Coeur
Yasso
Unilever
S'Well
Sold Out
Starbucks
SoulCycle
WeWork
TrueBird
Northwestern Mutual
Rent the Runway
Hershey's
Kate Spade
Hint
Yumble
Voss
Clinique
Zola
Chobani
AMEX
Mercer
John Frieda
Keepsake
Kate Wadia Daniel Wadia Kate Wadia
Daniel Wadia Kate Wadia Daniel Wadia