We designed the naming, positioning and  visual identity for Joyspun, Walmart’s New Intimates Brand, Replacing their $1 Billion Secret Treasures Line
Consumer Insight Mining
Competitive Espionage
Cultural Scouting
Brand Positioning
Brand Architecture
Brand Communication
Visual Identity
Voice & Language
Photo Art Direction
Integrated Advertising
Packaging Design
Sound & Motion
Experiential Design
Joyspun is a collection of feel-good
intimates & sleepwear designed to
brighten & bring beauty to your everyday
We believe that everyone deserves those
daily favorites that make them smile,
so we deliver small moments of
beauty & joy, day & night.